Jay Hernandez

The Bad Guys

Client

NBC Universal

Agency

LA

Services

Social Exploration

LA embraced the challenge of creating groundbreaking social, digital, AR/VR, and 360° video content for The Bad Guys, a film that needed to stand out in a saturated market of animated releases. Our goal was to expand the movie’s audience, build anticipation, and engage fans from the first trailer drop through post-launch. To achieve this, we crafted a strategic content approach designed to be both disruptive and immersive. Collaborating with an array of influencers, we developed thumb-stopping, award-worthy content that invited audiences into the movie’s brilliantly mischievous world. Through bold, high-quality creative that cut through the noise, we amplified awareness and engagement, ultimately turning The Bad Guys into a must-watch experience.

Client

NBC Universal

Services

Social Exploration

Agency

LA

LA embraced the challenge of creating groundbreaking social, digital, AR/VR, and 360° video content for The Bad Guys, a film that needed to stand out in a saturated market of animated releases. Our goal was to expand the movie’s audience, build anticipation, and engage fans from the first trailer drop through post-launch. To achieve this, we crafted a strategic content approach designed to be both disruptive and immersive. Collaborating with an array of influencers, we developed thumb-stopping, award-worthy content that invited audiences into the movie’s brilliantly mischievous world. Through bold, high-quality creative that cut through the noise, we amplified awareness and engagement, ultimately turning The Bad Guys into a must-watch experience.

Full Campaign REEL

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HEIST takeovers

Mr. Beast

Michael Le

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STICKERS

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LANDMARK lenS

Snapchat Video

Promotional Video

PSA Gone bad

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bad-o-meter ar lens

With Zazie Beetz

With Marc Maron

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STOLE MY HEART ar lens

Instagram Lens

Promotional Video

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BAD ARCADE game

Web Based Arcade Game

Promotional Video

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Homepage takeover

Have a creative idea that needs execution? 💭

Let’s transform your concept into a visually captivating work of art that elevates your brand. From scripting to editing and final production, I’ll help you turn your message into a high-converting, standout piece of content. Get in touch today and let’s bring your story to life. jayhcreative@gmail.com

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