The Bad Guys
- Client
- NBC Universal
- Agency
- LA
- Services
- Social Exploration
LA embraced the challenge of creating groundbreaking social, digital, AR/VR, and 360° video content for The Bad Guys, a film that needed to stand out in a saturated market of animated releases. Our goal was to expand the movie’s audience, build anticipation, and engage fans from the first trailer drop through post-launch. To achieve this, we crafted a strategic content approach designed to be both disruptive and immersive. Collaborating with an array of influencers, we developed thumb-stopping, award-worthy content that invited audiences into the movie’s brilliantly mischievous world. Through bold, high-quality creative that cut through the noise, we amplified awareness and engagement, ultimately turning The Bad Guys into a must-watch experience.
Full Campaign Reel
Heist Takeovers
Stickers
Landmark Lens
PSA Gone Bad
Bad-O-Meter AR Lens
Stole My Heart AR Lens
Bad Arcade Game
Homepage Takeover
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