Jay Hernandez

The Old Man

Client

FX Network

Agency

LA

Services

Full Social Campaign

Our campaign will upend the expectations of an old man as feeble in body and mind. This is an elder to be feared. We will reveal his main motivation: revenge. And his primary form of communication: deadly force. Dan Chase will be presented as always a step ahead of his enemies despite his limited resources. Through his hard life, he has learned the harsh truth about loyalty: the only ones men can trust are man’s best friends.

Client

FX Network

Services

Full Social Campaign

Agency

LA

Our campaign will upend the expectations of an old man as feeble in body and mind. This is an elder to be feared. We will reveal his main motivation: revenge. And his primary form of communication: deadly force. Dan Chase will be presented as always a step ahead of his enemies despite his limited resources. Through his hard life, he has learned the harsh truth about loyalty: the only ones men can trust are man’s best friends.

Campaign case study

OLD MEN RULE

OldMenRule_Angela_4x5_01_R5
OldMenRule_DanChase_4x5_02_R3
OldMenRule_Harper_4x5_01_R4
OldMenRule_Zoe_4x5_01_R5

REDACTED

Chase

Chase vs. Harper

Harper

Rottie facts

TheOldMan_Rottie1_1x1_R4_01
TheOldMan_Rottie2_1x1_R3_01
TheOldMan_Rottie3_1x1_R2
TheOldMan_Rottie4_1x1_R2
TheOldMan_Rottie5_1x1_R2
TheOldMan_Rottie7_1x1_R1

TVCIA

COUNTDOWNS

Vertical videos

What Would Chase Do?

Target Acquired

Tools of the Trade

Interviews

Red Carpet

Essence Fest

Influencer TikToks

weekly episodic content

Extended Scene

Now Streaming

Quote

Tonight

Twitter Watch Party

Have a creative idea that needs execution? 💭

Let’s transform your concept into a visually captivating work of art that elevates your brand. From scripting to editing and final production, I’ll help you turn your message into a high-converting, standout piece of content. Get in touch today and let’s bring your story to life. jayhcreative@gmail.com

View more work